Popular culture to me is what is now, whether it is a product, celebrity, or even a market. The more mainstream any of these items become, the more involved in popular culture it is. As a product, celebrity, or market becomes more of a household name, many companies will align product development and marketing strategies to build of the strengths of its popular culture place for positive business impacts. However, popular culture can change nearly everyday. The fad that once was the "Slinky" took the nation by storm, but in today's culture, the "Slinky's" place has been replaced by products more electronic.
With that being said, the study and understanding of popular culture is critical for today's business. With the current rough economical times, businesses have to be more selective in product development and marketing strategies. By having an understanding of what is now, what is needed, and who to target, some of the guess work is eliminated from the board room and a product can make an easier transition from factory floor to store shelf. This approach can be successful for many businesses that find themselves targeting markets of trendy items, for example, fashion. This also includes spokespeople for the organization as well. This certain celebrity wears this type of jeans, therefore, I have too.
